Tag: SEO

Article Writing, Content Marketing, Internet Marketing, SEO ContentLeave a comment
Good content writing and SEO will boost your web traffic

I’m already paying for SEO, why bother with Content Marketing?

Executive Editor

Good content writing and SEO will boost your web trafficThat’s a good question; Both SEO and Content Marketing are important

Nowadays the two functions are integral. But they both need to be done correctly.

Content Marketing is now so critical to you attracting new customers or visitors to your website, that you really need to speak to content marketing experts to get it done well.

Even better, if you can deal directly with a publisher or ‘content curator’ like M3 Media Publishing, there are further advantages in them being able to position your content in more relevant and influential places on the internet. Continue reading “I’m already paying for SEO, why bother with Content Marketing?”

Content Marketing, Marketing, SEO Content3 Comments

Have you created your ‘Customer Corridor’?

Executive Editor

corridorAfter reading my headline, you may be asking yourself “What on earth is a customer corridor?”

That’s understandable – I was inspired, just as I was writing this article, to use the name to illustrate how my concept for attracting and influencing customers, actually leads them directly to your door.

So in fact, it’s really quite a logical and apt description!

I have, in previous articles, described this corridor as the ‘route to the sale’, and I talk about it in my presentations at our Connections events.

This is the path we all need to provide for our prospective customers to make it easy for them to find their way to us.

But critically, we need to gently influence them on the way…

Continue reading “Have you created your ‘Customer Corridor’?”

Internet Marketing, Social Media Marketing2 Comments

How do you catch a Hummingbird?

Executive Editor

hummingbirdGoogle has recently rolled out their latest and most powerful search algorithm.

Cutely named ‘Hummingbird’, it was introduced around the beginning of September and its’ intention is that it will improve the relevance of Google’s search results – particularly for longer, multi-word queries or long-tail keyword searches.

What is so clever about Hummingbird?

Simply, this new algorithm actually reads full sentences, rather than just the individual keywords contained in your search.

Google can, in effect, make sense of the question being asked and then direct the searcher to more relevant and therefore, valuable information they are looking for.

So, as a business, how should we react? Continue reading “How do you catch a Hummingbird?”

Article Writing, Content Marketing, Internet Marketing, PR & Media2 Comments

Content Marketing is the key to your internet success

Executive Editor

Content Marketing is what all businesses now need to start doing, in order to attract both the search engines and of course, humans – you remember them?  …to their web content.

I hesitated to say ‘websites’ as they are not necessarily the best place to initially attract your prospective customers.

Many websites tend to go straight to the ‘This is what we can do’ sort of messages – effectively offering a solution to the customer before he or she has even decided whether they need the particular product or service.

Content marketing can and should be used to ‘influence’ prospective customers in advance of them arriving at your website. – If done correctly, the customer should have already made a positive decision as to whether he will consider buying from yo

We all therefore, need to look at improving the quality of content around our website and in turn, our business… Continue reading “Content Marketing is the key to your internet success”

Blogging, Business, Internet Marketing, Marketing, Property sector marketing, Social Media MarketingLeave a comment

Is the property and construction sector slow to discover the power of Social Media?

Executive Editor

I pondered about this question recently, whilst working on a strategic blog project for the Commercial Property Finance and Construction sector.

I have certainly received very positive reaction from a number of businesses from within this sector and as part of the project, I needed to research how well these particular clients were adopting social media and blogging within their marketing strategy… Continue reading “Is the property and construction sector slow to discover the power of Social Media?”