Category Archives: Content Marketing

Linkedin Elevate – Recognising the Value of Content

The recent launch of Linkedin Elevate has shown the value that this professional business forum is now giving to good quality content. Elevate is a new service from Linkedin that is designed to help companies and employees curate high-quality content, share that content via … Continue reading

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Why Stories are worth spreading – by Andrew Thorp

Here is a guest post taken from an article by Andrew Thorp, who I shall refer to as the ‘Chief Storyteller’ at  Mojo Your Business – an award-winning consultancy and training company specialising in communication. Andrew is passionate about helping companies … Continue reading

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How effective is your PR?

Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment. A well-planned PR campaign can achieve different results for a business or individual. Whether that is … Continue reading

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How are you Filling your Sales Funnel?

For many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’. Maybe nowadays we … Continue reading

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What is Content Marketing?

Well, my definition is: “Content marketing is the creation, publication and distribution of relevant and engaging content in a structured and strategic manner, as a way of attracting and engaging with your target audience”. That is a bit of a … Continue reading

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How can articles help you generate business?

Even a well-written article may not be enough to actually ‘generate’ business on its’own. When you write an article or create any sort of ‘content’, it needs to sit as part of the ‘route’ that you create for your prospective … Continue reading

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