Category Archives: Internet Marketing

How can articles help you generate business?

Even a well-written article may not be enough to actually ‘generate’ business on its’own. When you write an article or create any sort of ‘content’, it needs to sit as part of the ‘route’ that you create for your prospective … Continue reading

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I’m already paying for SEO, why bother with Content Marketing?

That’s a good question; Both SEO and Content Marketing are important Nowadays the two functions are integral. But they both need to be done correctly. Content Marketing is now so critical to you attracting new customers or visitors to your website, … Continue reading

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How to create ‘Trust’ through your content

When we create any sort of content for marketing purposes, we all, as business owners, want it to have a positive effect on our prospective customer or reader. Otherwise, why go to the trouble of writing it? Ideally we want … Continue reading

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Content Marketing – On who or what should you focus?

We must all start our content marketing strategy with our customer in mind. But first we must understand exactly what are our customer’s issues. It is good to ask yourself what is my prospective customer thinking about today? Maybe you consider: What … Continue reading

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How do you catch a Hummingbird?

Google has recently rolled out their latest and most powerful search algorithm. Cutely named ‘Hummingbird’, it was introduced around the beginning of September and its’ intention is that it will improve the relevance of Google’s search results – particularly for … Continue reading

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How do you ensure success with your content marketing?

Content marketing has become one of the latest buzzwords on the Internet over the last couple of years. By now, most people do realise that good quality ‘content’ is fundamental to your marketing success. Whether you are advertising your business, … Continue reading

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