The recent launch of Linkedin Elevate has shown the value that this professional business forum is now giving to good quality content.
Elevate is a new service from Linkedin that is designed to help companies and employees curate high-quality content, share that content via their social networks and actually measure the impact it has on their audience.
The value of sharing content is of course the relevant factor. If you as an individual or a corporate body are seen to associate with positive messages and stories then you become ‘attractive’ to prospective customers, investors and employees. Continue reading “Linkedin Elevate – Recognising the Value of Content”
Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment.
A well-planned PR campaign can achieve different results for a business or individual.
Whether that is to increase brand profile, drive visitors to an event, target and influence a specific sector or produce sales enquiries.
But many business owners sometimes set unrealistic objectives for their PR campaigns and today, with the advent of Social Media, we all think that we can compete with PR.
It is not too difficult for anyone to make some noise on social media and catch the attention of an audience. However, ensuring that you get successful results from your efforts is a different matter… Continue reading “How effective is your PR?”
For many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’.
Maybe nowadays we should look at our websites as more like ‘consulting rooms’ and our sales funnel as the route to our surgery.
By this I am suggesting our website should be a place where people can come to ask questions and look for ways to understand their worries.
We must do this before our prospects are ready to actually buy anything, as many of them don’t actually know what they yet want… Continue reading “How are you Filling your Sales Funnel?”
With Google’s latest algorithm changes, we all have to address the issue of ‘Mobile’. This algorithm focuses on how mobile-friendly your website needs to be – in order for it to be noticed. Therefore all businesses will need to pay attention to the mobile-friendly message, or they may disappear from the face of the earth! OK, so it’s not actually, quite as desperate as that – until your business suddenly stops showing up in Google’s search results. I would think maybe then this issue needs your very urgent attention. But seriously though, shouldn’t we all have built mobile-friendly or mobile-ready websites by … Continue reading Get mobile-friendly to beat your competitors
The idea for the title of this post came from a connection of mine Brian Gregory, from Safety Management Ltd as part of an online discussion we were having about content marketing on Linkedin.
It made me think about the phrase he used in his comment on my article, which was entitled ‘What makes good content?’. The phrase he used was ‘Winning Formula’.
To be successful with ‘content marketing’, or ‘Valued Communication’ which I would prefer to describe it, we have to ensure that we do follow a set formula or strategy… Continue reading “Content Marketing – What is the Winning Formula?”
Many people are quite familiar with attending business networking-style events as part of their marketing activity.
Networking events can be a great way of meeting lots of new contacts in the hope of developing business and producing sales.
But there lies the issue – Is ‘hoping to connect with the right people’ a professional or effective strategy for your Customer Acquisition Programme?
Maybe it is, if you have lots of time to spare, or you are maybe, a fledgling business just wanting to feel your way in business and need to get some practice at networking.
“Time is a major issue for us in our business”
However, as a more established business, you can’t afford to waste a great deal of time attending these networking events unless you can ensure that you will meet suitable prospects or connections for your business. Continue reading “How are events playing a role in your marketing strategy?”