Category Archives: Marketing

Linkedin Elevate – Recognising the Value of Content

The recent launch of Linkedin Elevate has shown the value that this professional business forum is now giving to good quality content. Elevate is a new service from Linkedin that is designed to help companies and employees curate high-quality content, share that content via … Continue reading

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How effective is your PR?

Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment. A well-planned PR campaign can achieve different results for a business or individual. Whether that is … Continue reading

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How are you Filling your Sales Funnel?

For many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’. Maybe nowadays we … Continue reading

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Get mobile-friendly to beat your competitors

With Google’s latest algorithm changes, we all have to address the issue of ‘Mobile’. This algorithm focuses on how mobile-friendly your website needs to be – in order for it to be noticed. Therefore all businesses will need to pay attention … Continue reading

Posted in Inbound Marketing, Marketing, Mobile Marketing | 1 Comment

Content Marketing – What is the Winning Formula?

The idea for the title of this post came from a connection of mine Brian Gregory, from Safety Management Ltd as part of an online discussion we were having about content marketing on Linkedin. It made me think about the … Continue reading

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How are events playing a role in your marketing strategy?

Many people are quite familiar with attending business networking-style events as part of their marketing activity. Networking events can be a great way of meeting lots of new contacts in the hope of developing business and producing sales. But there lies the … Continue reading

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