Well, my definition is: “Content marketing is the creation, publication and distribution of relevant and engaging content in a structured and strategic manner, as a way of attracting and engaging with your target audience”.
That is a bit of a mouthful, but unless every aspect of your content strategy is used, then the chances of your efforts actually gaining customers, will be very low.
Your content must be part of a structure that every business should create, as a channel for attracting customers towards them.
In this world of ‘push marketing’, we must learn the techniques for bringing the customer towards us, allowing them to discover our expertise, as opposed to just ‘pushing’ our message at them… Continue reading “What is Content Marketing?”
Even a well-written article may not be enough to actually ‘generate’ business on its’own.
When you write an article or create any sort of ‘content’, it needs to sit as part of the ‘route’ that you create for your prospective customers to follow.
This route must be designed to actually lead your web visitors, or readers, right to your front door.
I sometimes refer to this route as the ‘customer corridor’ and your articles will only work for you when they form part of this route.
Very simply, you need to create a number of simple steps for your prospects to take to reach you… Continue reading “How can articles help you generate business?”
That’s a good question; Both SEO and Content Marketing are important
Nowadays the two functions are integral. But they both need to be done correctly.
Content Marketing is now so critical to you attracting new customers or visitors to your website, that you really need to speak to content marketing experts to get it done well.
Even better, if you can deal directly with a publisher or ‘content curator’ like M3 Media Publishing, there are further advantages in them being able to position your content in more relevant and influential places on the internet. Continue reading “I’m already paying for SEO, why bother with Content Marketing?”
The idea for the title of this post came from a connection of mine Brian Gregory, from Safety Management Ltd as part of an online discussion we were having about content marketing on Linkedin.
It made me think about the phrase he used in his comment on my article, which was entitled ‘What makes good content?’. The phrase he used was ‘Winning Formula’.
To be successful with ‘content marketing’, or ‘Valued Communication’ which I would prefer to describe it, we have to ensure that we do follow a set formula or strategy… Continue reading “Content Marketing – What is the Winning Formula?”
When we create any sort of content for marketing purposes, we all, as business owners, want it to have a positive effect on our prospective customer or reader.
Otherwise, why go to the trouble of writing it?
Ideally we want to build some sort of ‘trust’ with this prospective audience, do we not?
Using catchy headlines and producing a grammatically well-written article is important when attracting both your reader and the search engines. But that alone, is not what will help engage your audience and develop some form of trust with them.
What you need to do is help your reader to ‘learn’ about your expertise… Continue reading “How to create ‘Trust’ through your content”