Category Archives: Article Writing

What is Content Marketing?

Well, my definition is: “Content marketing is the creation, publication and distribution of relevant and engaging content in a structured and strategic manner, as a way of attracting and engaging with your target audience”. That is a bit of a … Continue reading

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How can articles help you generate business?

Even a well-written article may not be enough to actually ‘generate’ business on its’own. When you write an article or create any sort of ‘content’, it needs to sit as part of the ‘route’ that you create for your prospective … Continue reading

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I’m already paying for SEO, why bother with Content Marketing?

That’s a good question; Both SEO and Content Marketing are important Nowadays the two functions are integral. But they both need to be done correctly. Content Marketing is now so critical to you attracting new customers or visitors to your website, … Continue reading

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Why you should treat Linkedin as your Garden

Linkedin Groups are a great way to discover people working in specific sectors or maybe who have an interest in a particular subject. They are also a great place to attract a targeted audience of prospects for your business. The … Continue reading

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Content Marketing – What is the Winning Formula?

The idea for the title of this post came from a connection of mine Brian Gregory, from Safety Management Ltd as part of an online discussion we were having about content marketing on Linkedin. It made me think about the … Continue reading

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How to create ‘Trust’ through your content

When we create any sort of content for marketing purposes, we all, as business owners, want it to have a positive effect on our prospective customer or reader. Otherwise, why go to the trouble of writing it? Ideally we want … Continue reading

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