This algorithm focuses on how mobile-friendly your website needs to be – in order for it to be noticed.
Therefore all businesses will need to pay attention to the mobile-friendly message, or they may disappear from the face of the earth!
OK, so it’s not actually, quite as desperate as that – until your business suddenly stops showing up in Google’s search results. I would think maybe then this issue needs your very urgent attention.
But seriously though, shouldn’t we all have built mobile-friendly or mobile-ready websites by now? – It is 2015!
As businesses look to compete and stand apart from their competition, I believe that they should look even further ahead to find new ways to stay ahead of the game, and not just keep up with the competition.
Most businesses that I talk to will, as usual, be trying to play ‘catch-up’ upon hearing this news about mobile.
But they should be aiming to get ahead of the competition – not just equal them.
You should want to be ‘better than them’.
The full version of this article appears here on the M3 Publishing website.
Read it and find out what you need to do to get ahead of your competitors.