Get mobile-friendly to beat your competitors

With Google’s latest algorithm changes, we all have to address the issue of ‘Mobile’.

This algorithm focuses on how mobile-friendly your website needs to be – in order for it to be noticed.

Therefore all businesses will need to pay attention to the mobile-friendly message, or they may disappear from the face of the earth!

OK, so it’s not actually, quite as desperate as that – until your business suddenly stops showing up in Google’s search results. I would think maybe then this issue needs your very urgent attention.

But seriously though, shouldn’t we all have built mobile-friendly or mobile-ready websites by now? – It is 2015!

As businesses look to compete and stand apart from their competition, I believe that they should look even further ahead to find new ways to stay ahead of the game, and not just keep up with the competition.

Most businesses that I talk to will, as usual, be trying to play ‘catch-up’ upon hearing this news about mobile.

But they should be aiming to get ahead of the competition – not just equal them.

You should want to be ‘better than them’.