The recent launch of Linkedin Elevate has shown the value that this professional business forum is now giving to good quality content.
Elevate is a new service from Linkedin that is designed to help companies and employees curate high-quality content, share that content via their social networks and actually measure the impact it has on their audience.
The value of sharing content is of course the relevant factor. If you as an individual or a corporate body are seen to associate with positive messages and stories then you become ‘attractive’ to prospective customers, investors and employees. Continue reading
Here is a guest post taken from an article by Andrew Thorp, who I shall refer to as the ‘Chief Storyteller’ at Mojo Your Business – an award-winning consultancy and training company specialising in communication.
Andrew is passionate about helping companies understand what makes them different to their rivals. He then will assist them in crafting that into a compelling story; then help them to tell their story really well.
Here, Andrew shares his thoughts after speaking at a recent M3 Connections event at RBS in Manchester.
There are several content marketing experts in my business network but the most evangelical is surely David Lomas of M3 Media Publishing. I had the pleasure of sharing a platform with him last night at one of his ‘Connections’ events (at RBS Manchester) and was asked to speak on ‘The Importance of stories in promoting your business’. Continue reading
Posted in Content Marketing, Inbound Marketing
Tagged Andrew Thorp, attracting clients, Barbara Goffioul, content marketing, culture, David Lomas M3 Media Publishing, impact of stories, leadership development, Michael McIntyre, mojo your business, Poole Dick Associates, RBS, Simon Sinek, storytelling
With Google’s latest algorithm changes, we all have to address the issue of ‘Mobile’.
This algorithm focuses on how mobile-friendly your website needs to be – in order for it to be noticed.
Therefore all businesses will need to pay attention to the mobile-friendly message, or they may disappear from the face of the earth!
OK, so it’s not actually, quite as desperate as that – until your business suddenly stops showing up in Google’s search results. I would think maybe then this issue needs your very urgent attention.
But seriously though, shouldn’t we all have built mobile-friendly or mobile-ready websites by now? – It is 2015!
As businesses look to compete and stand apart from their competition, I believe that they should look even further ahead to find new ways to stay ahead of the game, and not just keep up with the competition.
Most businesses that I talk to will, as usual, be trying to play ‘catch-up’ upon hearing this news about mobile.
But they should be aiming to get ahead of the competition – not just equal them.
You should want to be ‘better than them’.
The full version of this article appears here on the M3 Publishing website.
Read it and find out what you need to do to get ahead of your competitors.
Well, my definition is: “Content marketing is the creation, publication and distribution of relevant and engaging content in a structured and strategic manner, as a way of attracting and engaging with your target audience”.
That is a bit of a mouthful, but unless every aspect of your content strategy is used, then the chances of your efforts actually gaining customers, will be very low.
Your content must be part of a structure that every business should create, as a channel for attracting customers towards them.
In this world of ‘push marketing’, we must learn the techniques for bringing the customer towards us, allowing them to discover our expertise, as opposed to just ‘pushing’ our message at them… Continue reading