Did you know that Social media indicators (that’s ‘likes’ ‘shares’ and ‘tweets’ etc.) are now an important part of Google’s ranking algorithm?
This social media ‘activity’ when related to your website, helps indicate to the search engines, the actual ‘authority’ of your website. This in turn translates into rankings for your web pages.
This is a clear message that tells me that the focus on your customer is now, even more profoundly important.
Maybe we all knew that eh?
Some of you may even be putting this ‘customer focus’ into practice when dealing face to face with them, and maybe in your marketing literature, but the problem is that digitally, most of you are not taking advantage of putting it into words!
In marketing terms, I often talk to my clients about how they need to create an ideal ‘route to the sale’ for their prospective customers.
Any business has to have a plan in order to initially find customers, attract them and then influence them sufficiently that they decide to do business with you.
All this has to be done correctly in order for you to complete the sale.
You need to find ways of encouraging the customer to come closer towards you and in the process, allow them to learn more about how you operate. And, very importantly, teach you a little about what THEY want.
This may seem a strange question, but recently, one of our clients offered to effectively do some work for me, as a favour, to help out several of our newly taken-on clients at PropertyAspects Magazine.
He didn’t want paying for it and he simply remarked: “Let me do the social media training for your new clients. You taught me how to use it very well and it helps me make up to six appointments a week for my property business. – I’m really the best-placed person to tell them how your system has already worked for me”.
Property Aspects – Social Media Training for the property and construction sector
To explain: As part of the job we do for our clients in the property sector, is to provide some fairly simple, but quite specific social media training for them. This helps them understand a few important points about social media but, very importantly, they discover how to actually use social media to generate business… Continue reading “How are you using your customers to promote your business?”