Category Archives: Sales Generation

Content Marketing – What is the Winning Formula?

The idea for the title of this post came from a connection of mine Brian Gregory, from Safety Management Ltd as part of an online discussion we were having about content marketing on Linkedin. It made me think about the … Continue reading

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How are events playing a role in your marketing strategy?

Many people are quite familiar with attending business networking-style events as part of their marketing activity. Networking events can be a great way of meeting lots of new contacts in the hope of developing business and producing sales. But there lies the … Continue reading

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Content Marketing and Social Media – How are you combining them to get sales?

Did you know that Social media indicators (that’s ‘likes’ ‘shares’ and ‘tweets’ etc.) are now an important part of Google’s ranking algorithm? This social media ‘activity’ when related to your website, helps indicate to the search engines, the actual ‘authority’ … Continue reading

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Manchester car servicing operation provides perfect route for their customers.

In marketing terms, I often talk to my clients about how they need to create an ideal ‘route to the sale’ for their prospective customers. Any business has to have a plan in order to initially find customers, attract them and … Continue reading

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Content marketing is key to making that sale

Most people would consider that making a sale comes right at the end of the sales process… Right? No, wrong! Now content marketing is in the frame. I have seen so many sales and non-sales people make serious errors in … Continue reading

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How are you using your customers to promote your business?

This may seem a strange question, but recently, one of our clients offered to effectively do some work for me, as a favour, to help out several of our newly taken-on clients at Property Aspects Magazine. He didn’t want paying … Continue reading

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