Category Archives: Marketing

How to create ‘Trust’ through your content

When we create any sort of content for marketing purposes, we all, as business owners, want it to have a positive effect on our prospective customer or reader. Otherwise, why go to the trouble of writing it? Ideally we want … Continue reading

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Content – Are you using it correctly to get customers?

“Content is King” –┬áThis statement about content has been used for a few years now. It draws our attention to the importance of content and makes some of us wonder whether we are using┬ácontent effectively. Most business people that I … Continue reading

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Have you created your ‘Customer Corridor’?

After reading my headline, you may be asking yourself “What on earth is a customer corridor?” That’s understandable – I was inspired, just as I was writing this article, to use the name to illustrate how my concept for attracting … Continue reading

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Some helpful tips on article writing for the internet

OK, for starters: One simple tip to help build an audience for your blog or website, is to offer a reward to people you want to sign up for your newsletter. You might wish to offer it for free, but … Continue reading

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How are you engaging with your audience?

‘Article marketing’. It’s the latest buzzword, (Yes, I know it’s two words) alongside that other latest buzzword, ‘content marketing’, which actually describes the bigger picture. The word ‘content’ obviously covers a number of ways that you can present a message … Continue reading

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How do you ensure success with your content marketing?

Content marketing has become one of the latest buzzwords on the Internet over the last couple of years. By now, most people do realise that good quality ‘content’ is fundamental to your marketing success. Whether you are advertising your business, … Continue reading

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