Author Archives: Executive Editor

About Executive Editor

Digital content marketing specialist who understands communication in all it's forms. Experienced speaker and online publisher at M3 Media Publishing.

Linkedin Elevate – Recognising the Value of Content

The recent launch of Linkedin Elevate has shown the value that this professional business forum is now giving to good quality content. Elevate is a new service from Linkedin that is designed to help companies and employees curate high-quality content, share that content via … Continue reading

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Why Stories are worth spreading – by Andrew Thorp

Here is a guest post taken from an article by Andrew Thorp, who I shall refer to as the ‘Chief Storyteller’ at  Mojo Your Business – an award-winning consultancy and training company specialising in communication. Andrew is passionate about helping companies … Continue reading

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How effective is your PR?

Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment. A well-planned PR campaign can achieve different results for a business or individual. Whether that is … Continue reading

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How are you Filling your Sales Funnel?

For many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’. Maybe nowadays we … Continue reading

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Get mobile-friendly to beat your competitors

With Google’s latest algorithm changes, we all have to address the issue of ‘Mobile’. This algorithm focuses on how mobile-friendly your website needs to be – in order for it to be noticed. Therefore all businesses will need to pay attention … Continue reading

Posted in Inbound Marketing, Marketing, Mobile Marketing | 1 Comment

What is Content Marketing?

Well, my definition is: “Content marketing is the creation, publication and distribution of relevant and engaging content in a structured and strategic manner, as a way of attracting and engaging with your target audience”. That is a bit of a … Continue reading

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