Category Archives: PR & Media

How effective is your PR?

Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment. A well-planned PR campaign can achieve different results for a business or individual. Whether that is … Continue reading

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How are events playing a role in your marketing strategy?

Many people are quite familiar with attending business networking-style events as part of their marketing activity. Networking events can be a great way of meeting lots of new contacts in the hope of developing business and producing sales. But there lies the … Continue reading

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What is the key to successful blogging?

Why should your business have a blog? The easy thing to do, is firstly, to give you two simple answers… 1. Blogs are highly visible to search engines – and if updated regularly with content, they will enable your website … Continue reading

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If Carlsberg wrote testimonial letters…

One prospective client for our construction and property sector strategic marketing programme recently asked, “Could we have a written testimonial from one of your customers?” – A question that I’m sure, many of us have been asked before. Many people nowadays, … Continue reading

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What business benefit can you get out of twitter?

Since the rise of social media and twitter in particular, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to businesses. It’s not just about the content you post, but also ‘how … Continue reading

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Content Marketing is the key to your internet success

Content Marketing is what all businesses now need to start doing, in order to attract both the search engines and of course, humans – you remember them?  …to their web content. I hesitated to say ‘websites’ as they are not … Continue reading

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