Category Archives: Blogging

Would you like your article published on our blog?

I now have nearly 10,000 followers between here, my Linkedin profile and my various twitter accounts and I appreciate you all. Today I have a little favour to ask you, which gives me a way to thank Sarah Kinder my Head of … Continue reading

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How are you engaging with your audience?

‘Article marketing’. It’s the latest buzzword, (Yes, I know it’s two words) alongside that other latest buzzword, ‘content marketing’, which actually describes the bigger picture. The word ‘content’ obviously covers a number of ways that you can present a message … Continue reading

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What is the key to successful blogging?

Why should your business have a blog? The easy thing to do, is firstly, to give you two simple answers… 1. Blogs are highly visible to search engines – and if updated regularly with content, they will enable your website … Continue reading

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How to Harness the Power of Social Media

Social media marketing is steadily becoming the most important media channel for marketers worldwide. However, given how new social media is, there are a lot of business owners who know they should be using social media to market their business … Continue reading

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If Carlsberg wrote testimonial letters…

One prospective client for our construction and property sector strategic marketing programme recently asked, “Could we have a written testimonial from one of your customers?” – A question that I’m sure, many of us have been asked before. Many people nowadays, … Continue reading

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What business benefit can you get out of twitter?

Since the rise of social media and twitter in particular, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to businesses. It’s not just about the content you post, but also ‘how … Continue reading

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