Category Archives: Social Media Marketing

How effective is your PR?

Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment. A well-planned PR campaign can achieve different results for a business or individual. Whether that is … Continue reading

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How are you Filling your Sales Funnel?

For many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’. Maybe nowadays we … Continue reading

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Content Marketing – On who or what should you focus?

We must all start our content marketing strategy with our customer in mind. But first we must understand exactly what are our customer’s issues. It is good to ask yourself what is my prospective customer thinking about today? Maybe you consider: What … Continue reading

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Content – Are you using it correctly to get customers?

“Content is King” – This statement about content has been used for a few years now. It draws our attention to the importance of content and makes some of us wonder whether we are using content effectively. Most business people that I … Continue reading

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How do you catch a Hummingbird?

Google has recently rolled out their latest and most powerful search algorithm. Cutely named ‘Hummingbird’, it was introduced around the beginning of September and its’ intention is that it will improve the relevance of Google’s search results – particularly for … Continue reading

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What is the key to successful blogging?

Why should your business have a blog? The easy thing to do, is firstly, to give you two simple answers… 1. Blogs are highly visible to search engines – and if updated regularly with content, they will enable your website … Continue reading

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