How effective is your PR?

PR_conversations

Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment.

A well-planned PR campaign can achieve different results for a business or individual.
Whether that is to increase brand profile, drive visitors to an event, target and influence a specific sector or produce sales enquiries.

But many business owners sometimes set unrealistic objectives for their PR campaigns and today, with the advent of Social Media, we all think that we can compete with PR.

It is not too difficult for anyone to make some noise on social media and catch the attention of an audience. However, ensuring that you get successful results from your efforts is a different matter… Continue reading “How effective is your PR?”

How are you Filling your Sales Funnel?

marketingmagnetFor many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’.

Maybe nowadays we should look at our websites as more like ‘consulting rooms’ and our sales funnel as the route to our surgery.

By this I am suggesting our website should be a place where people can come to ask questions and look for ways to understand their worries.

We must do this before our prospects are ready to actually buy anything, as many of them don’t actually know what they yet want… Continue reading “How are you Filling your Sales Funnel?”

Content Marketing – On who or what should you focus?

focusWe must all start our content marketing strategy with our customer in mind. But first we must understand exactly what are our customer’s issues.

It is good to ask yourself what is my prospective customer thinking about today?

Maybe you consider: What is it that I can send my prospect that will grab his attention?

To explain further, we publish a magazine in the HR and Recruitment sector and one of our clients is an HR Consultancy – and a very good one too.

If we want to help them engage with their prospective new clients, we won’t simply push out a message about the services they offer.

That may surprise you, coming from a marketing agency, but it shouldn’t… Continue reading “Content Marketing – On who or what should you focus?”

Content – Are you using it correctly to get customers?

content_pen“Content is King” – This statement about content has been used for a few years now.

It draws our attention to the importance of content and makes some of us wonder whether we are using content effectively.

Most business people that I talk to tend to make the same, or very similar, statements to me when we discuss their marketing, ideas for their content and their social media strategy.

Some of their statements to me include…

“I don’t  find it easy to write about myself in a really positive way”

“I never find that I ever have enough time to write content”

“We don’t really use content or social media very effectively”

These first three comments are very typical. It is because many of us do not enjoy being in the limelight.

Few of us really like to shout out about how good we are and therefore find it difficult to put it self-praise into words. I suppose it is the British way – to be reserved and modest… Continue reading “Content – Are you using it correctly to get customers?”

How do you catch a Hummingbird?

hummingbirdGoogle has recently rolled out their latest and most powerful search algorithm.

Cutely named ‘Hummingbird’, it was introduced around the beginning of September and its’ intention is that it will improve the relevance of Google’s search results – particularly for longer, multi-word queries or long-tail keyword searches.

What is so clever about Hummingbird?

Simply, this new algorithm actually reads full sentences, rather than just the individual keywords contained in your search.

Google can, in effect, make sense of the question being asked and then direct the searcher to more relevant and therefore, valuable information they are looking for.

So, as a business, how should we react? Continue reading “How do you catch a Hummingbird?”

What is the key to successful blogging?

Better content leads to better prospects for your business
Better content attracts better prospects

Why should your business have a blog?

The easy thing to do, is firstly, to give you two simple answers…

1. Blogs are highly visible to search engines – and if updated regularly with content, they will enable your website to be found more easily.

2. Blogs are interactive – Which is important from both a customer’s and a search engine perspective – It is important that your customers can engage and share your content and critically, the search engines can then measure this interaction.

A ‘blog’ can be a superb, yet simple way to publish company news, articles and maybe offers and provide links to other pages on your website – as long as you understand the types of information you need to publish and the knack of how to attract customers with what you are writing.

Check an example of another blog page at http://www.m3publishing.co.uk

More importantly, a blog can be an interactive tool to help attract and continually communicate with your customers.

The two answers I provided above, do need further explanation as they are both critical factors why blogs can be successful… Continue reading “What is the key to successful blogging?”