Good content writing and SEO will boost your web traffic

I’m already paying for SEO, why bother with Content Marketing?

Good content writing and SEO will boost your web trafficThat’s a good question; Both SEO and Content Marketing are important

Nowadays the two functions are integral. But they both need to be done correctly.

Content Marketing is now so critical to you attracting new customers or visitors to your website, that you really need to speak to content marketing experts to get it done well.

Even better, if you can deal directly with a publisher or ‘content curator’ like M3 Media Publishing, there are further advantages in them being able to position your content in more relevant and influential places on the internet. Continue reading “I’m already paying for SEO, why bother with Content Marketing?”

Have you created your ‘Customer Corridor’?

corridorAfter reading my headline, you may be asking yourself “What on earth is a customer corridor?”

That’s understandable – I was inspired, just as I was writing this article, to use the name to illustrate how my concept for attracting and influencing customers, actually leads them directly to your door.

So in fact, it’s really quite a logical and apt description!

I have, in previous articles, described this corridor as the ‘route to the sale’, and I talk about it in my presentations at our Connections events.

This is the path we all need to provide for our prospective customers to make it easy for them to find their way to us.

But critically, we need to gently influence them on the way…

Continue reading “Have you created your ‘Customer Corridor’?”