Tag Archives: David Lomas

Linkedin Elevate – Recognising the Value of Content

The recent launch of Linkedin Elevate has shown the value that this professional business forum is now giving to good quality content. Elevate is a new service from Linkedin that is designed to help companies and employees curate high-quality content, share that content via … Continue reading

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How can articles help you generate business?

Even a well-written article may not be enough to actually ‘generate’ business on its’own. When you write an article or create any sort of ‘content’, it needs to sit as part of the ‘route’ that you create for your prospective … Continue reading

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I’m already paying for SEO, why bother with Content Marketing?

That’s a good question; Both SEO and Content Marketing are important Nowadays the two functions are integral. But they both need to be done correctly. Content Marketing is now so critical to you attracting new customers or visitors to your website, … Continue reading

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Why you should treat Linkedin as your Garden

Linkedin Groups are a great way to discover people working in specific sectors or maybe who have an interest in a particular subject. They are also a great place to attract a targeted audience of prospects for your business. The … Continue reading

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Content Marketing – On who or what should you focus?

We must all start our content marketing strategy with our customer in mind. But first we must understand exactly what are our customer’s issues. It is good to ask yourself what is my prospective customer thinking about today? Maybe you consider: What … Continue reading

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Content – Are you using it correctly to get customers?

“Content is King” – This statement about content has been used for a few years now. It draws our attention to the importance of content and makes some of us wonder whether we are using content effectively. Most business people that I … Continue reading

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