Linkedin Groups are a great way to discover people working in specific sectors or maybe who have an interest in a particular subject.
They are also a great place to attract a targeted audience of prospects for your business.
The members of these different and sometimes specifically-targeted groups, have usually joined them, both to share knowledge and learn from others working in the same sector.
Some of them may also have joined a group because of their allegiance to a regional networking group or perhaps a local business organisation.
Whichever the case, it is the place where THEY have chosen to ‘hang out’.
So why not consider Linkedin like your personal garden?
Linkedin is somewhere that you can find your ideal prospects and then carefully feed and nurture them until they are ready to be harvested. A great place to illustrate to these prospective customers, how you would care for them over the long term if they were to become your customers…