Every business, no matter what product or service it offers, needs a well thought-out marketing plan to be successful. A marketing plan should be looked upon as a route map which will help you achieve your business objectives. We all may know where we want to go but we need a plan to ensure that we get there and we also need a few reminders along the way. There are a number of components that make up a marketing plan and, just like with your business plan, you will need careful planning and research in order to get it right. … Continue reading Why write a marketing plan for your business?