Tag Archives: social media marketing

How effective is your PR?

Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment. A well-planned PR campaign can achieve different results for a business or individual. Whether that is … Continue reading

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How are you Filling your Sales Funnel?

For many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’. Maybe nowadays we … Continue reading

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Content – Are you using it correctly to get customers?

“Content is King” – This statement about content has been used for a few years now. It draws our attention to the importance of content and makes some of us wonder whether we are using content effectively. Most business people that I … Continue reading

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What is the key to successful blogging?

Why should your business have a blog? The easy thing to do, is firstly, to give you two simple answers… 1. Blogs are highly visible to search engines – and if updated regularly with content, they will enable your website … Continue reading

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If Carlsberg wrote testimonial letters…

One prospective client for our construction and property sector strategic marketing programme recently asked, “Could we have a written testimonial from one of your customers?” – A question that I’m sure, many of us have been asked before. Many people nowadays, … Continue reading

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What business benefit can you get out of twitter?

Since the rise of social media and twitter in particular, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to businesses. It’s not just about the content you post, but also ‘how … Continue reading

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