How effective is your PR?

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Recent research has showed PR as having the highest return on investment of any marketing tactic with a return of nearly 3 times investment.

A well-planned PR campaign can achieve different results for a business or individual.
Whether that is to increase brand profile, drive visitors to an event, target and influence a specific sector or produce sales enquiries.

But many business owners sometimes set unrealistic objectives for their PR campaigns and today, with the advent of Social Media, we all think that we can compete with PR.

It is not too difficult for anyone to make some noise on social media and catch the attention of an audience. However, ensuring that you get successful results from your efforts is a different matter… Continue reading “How effective is your PR?”

Content Marketing is the key to your internet success

Content Marketing is what all businesses now need to start doing, in order to attract both the search engines and of course, humans – you remember them?  …to their web content.

I hesitated to say ‘websites’ as they are not necessarily the best place to initially attract your prospective customers.

Many websites tend to go straight to the ‘This is what we can do’ sort of messages – effectively offering a solution to the customer before he or she has even decided whether they need the particular product or service.

Content marketing can and should be used to ‘influence’ prospective customers in advance of them arriving at your website. – If done correctly, the customer should have already made a positive decision as to whether he will consider buying from yo

We all therefore, need to look at improving the quality of content around our website and in turn, our business… Continue reading “Content Marketing is the key to your internet success”

Have you a digital route to your sales?

Are you still wondering whether advertising may work to get you new sales,  are you considering spending money on telemarketing or maybe PR? Or are you still spending hours each week travelling to network meetings in the hope of finding new customers? All these ideas can work, but they can be expensive and time-consuming and need to be built into an overall marketing strategy to work properly. Does it sometimes get you frustrated that you are too short of time to actually develop or even, dare I say, enjoy your business? Nowadays your marketing focus needs to seek increased engagement with your customers, not … Continue reading Have you a digital route to your sales?

Why write a marketing plan for your business?

Every business, no matter what product or service it offers, needs a well thought-out marketing plan to be successful. A marketing plan should be looked upon as a route map which will help you achieve your business objectives. We all may know where we want to go but we need a plan to ensure that we get there and we also need a few reminders along the way. There are a number of components that make up a marketing plan and, just like with your business plan, you will need careful planning and research in order to get it right. … Continue reading Why write a marketing plan for your business?

Is good quality content the key to social media success?

We are all focused on how we are going to use social media to help promote our businesses to potential customers. In many cases I see people have a basic understanding of how to actually ‘use’ the social media tools that we all have available, such as twitter, facebook and Linkedin to name the three main forums. However, many people don’t seem to have actually worked out either a strategy to make these social media sites really work for them or have not planned their media campaign in advance. Thus the idea of having the correct and relevant content for … Continue reading Is good quality content the key to social media success?