How are you Filling your Sales Funnel?

marketingmagnetFor many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’.

Maybe nowadays we should look at our websites as more like ‘consulting rooms’ and our sales funnel as the route to our surgery.

By this I am suggesting our website should be a place where people can come to ask questions and look for ways to understand their worries.

We must do this before our prospects are ready to actually buy anything, as many of them don’t actually know what they yet want… Continue reading “How are you Filling your Sales Funnel?”

If Carlsberg wrote testimonial letters…

carlsbergOne prospective client for our construction and property sector strategic marketing programme recently asked, “Could we have a written testimonial from one of your customers?” – A question that I’m sure, many of us have been asked before.

Many people nowadays, want to do that final bit of ‘due diligence’ on you before they commit to buying, and it is far more valuable for someone to hear how good you are from a 3rd party, as opposed to getting that same message from your own website or even directly from yourself.

In fact, it is the way that we all behave nowadays, in this ‘research’ environment – our activity on social media platforms, websites and forums allows us to ‘check people out’, before we make a decision to even begin talking with them. (We all generally prefer to be in a ‘sales-free environment and not under pressure when we make any decision)… Continue reading “If Carlsberg wrote testimonial letters…”