How are you Filling your Sales Funnel?

marketingmagnetFor many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’.

Maybe nowadays we should look at our websites as more like ‘consulting rooms’ and our sales funnel as the route to our surgery.

By this I am suggesting our website should be a place where people can come to ask questions and look for ways to understand their worries.

We must do this before our prospects are ready to actually buy anything, as many of them don’t actually know what they yet want… Continue reading “How are you Filling your Sales Funnel?”

content strategies to attract customers

How can articles help you generate business?

content strategies to attract customersEven a well-written article may not be enough to actually ‘generate’ business on its’own.
When you write an article or create any sort of ‘content’, it needs to sit as part of the ‘route’ that you create for your prospective customers to follow.

This route must be designed to actually lead your web visitors, or readers, right to your front door.

I sometimes refer to this route as the ‘customer corridor’ and your articles will only work for you when they form part of this route.

Very simply, you need to create a number of simple steps for your prospects to take to reach you… Continue reading “How can articles help you generate business?”