For many years, much of the web content we see has been rather sales-focused. We were all informed as businesses, to think of our websites as ‘our shop window’ and our prospects were put into a ‘sales funnel’.
Maybe nowadays we should look at our websites as more like ‘consulting rooms’ and our sales funnel as the route to our surgery.
By this I am suggesting our website should be a place where people can come to ask questions and look for ways to understand their worries.
We must do this before our prospects are ready to actually buy anything, as many of them don’t actually know what they yet want… Continue reading “How are you Filling your Sales Funnel?”