
What is Content Marketing?
Well, my definition is: “Content marketing is the creation, publication and distribution of relevant and engaging content in a structured and strategic manner, as a way of attracting and engaging with your target audience”.
That is a bit of a mouthful, but unless every aspect of your content strategy is used, then the chances of your efforts actually gaining customers, will be very low.
Your content must be part of a structure that every business should create, as a channel for attracting customers towards them.
In this world of ‘push marketing’, we must learn the techniques for bringing the customer towards us, allowing them to discover our expertise, as opposed to just ‘pushing’ our message at them… Continue reading “What is Content Marketing?”