
Where do you leave your breadcrumbs?
Once you have established your online presence, you will have automatically started to leave your own trail of digital breadcrumbs. It may not be something you planned but it is the start of you gaining the attention of your audience.
The trail you leave is saying something about you. But the question you then should ask yourself is “How do I control and channel my efforts for marketing purposes?
David Lomas, CEO of M3 Media Publishing explains, “By creating dynamic and intriguing content, focused on the needs and concerns of your audience, you are effectively leaving them a trail to follow. What you are creating is your own, bespoke customer corridor, down which you can draw people towards you.”
This subject customer attraction was the theme of a recent Business Connections event, held in Manchester… Continue reading “Where do you leave your breadcrumbs?”