Ideas for a successful Social Media Marketing Strategy

Social media - Connecting others with your business
Social media – Connecting others with your business

No matter if you are creating a tweet, a blog post or a Facebook piece, be sure your titles grab attention and make readers want to learn more.

If you have interesting titles or headlines, people are more likely to continue reading.

By adding ‘share’ buttons to your blog means that sharing and retweeting your blogposts on Twitter and other social media channels is much easier for your followers and readers.

It also greatly increases the number of people you can reach with your message or information.

There is a way to invite people to “like” your blog on Facebook, by putting a dedicated box for people to click on. This can let people “like” you on your Facebook page. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. This means that they never have to leave. Continue reading “Ideas for a successful Social Media Marketing Strategy”

How to Harness the Power of Social Media

Good headlines and content are key to social media success
Good headlines and content are key to social media success

Social media marketing is steadily becoming the most important media channel for marketers worldwide. However, given how new social media is, there are a lot of business owners who know they should be using social media to market their business but don’t know where to begin.

This article contains suggestions on how to market using social media.

Regardless of if you’re writing a tweet, coming up with a title for a blog post, or coming up with a post to add on Facebook, you should create interesting titles that your readers will want to see.

If you can do this, you have the potential to gain many more customers.That’s very important in social media marketing. Continue reading “How to Harness the Power of Social Media”

What business benefit can you get out of twitter?

twitter_bird_with_signSince the rise of social media and twitter in particular, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to businesses.

It’s not just about the content you post, but also ‘how you present your business’ through twitter, who you interact with, and how you interact with them.

Even if you master all that, you then need to be able to ensure that not only is your account visible, but also feels like an integrated part of your company, rather than a marketing tool that’s been sewed on because ‘everyone else is doing it’.

Continue reading “What business benefit can you get out of twitter?”

A Quick Look At Social Media Marketing For Business

social media business forums
Social Media headlines are important to attract business

Social media can lead to large benefits for your business. However, there are lots of issues within the social media field that really must be well-managed to make sure you achieve good results.

Below, you can find some tips as well as techniques for handling social media, which have been proven to increase any kind of business’s presence, simply by targeting the audience and also by developing significant interaction with existing and prospective customers.

A crucial tool in Twitter is the # symbol, known as a hashtag, which lets you tag content comprising ‘trending terms’ relevant to your current topic.
When effectively associated with popular words and phrases, tightly related to your small business, hashtags may direct Twitter followers to your current postings.

This can be a easy way to market your business and get feedback from your target audience.. Continue reading “A Quick Look At Social Media Marketing For Business”

Content Marketing – Is it a replacement for SEO or is it just evolution?

SEOdeadSEO is dead. Long live content marketing!

Well, sort of.

The rules of modern marketing have changed significantly.

No longer is it about talking up your best skills and your biggest deals to the customer, marketing today is about demonstrating your worth and showing (not telling) what you can do for a potential customer.

We recently discussed this topic at a meeting of the Business Exposure Group. A valuable and forward thinking forum for business owners across the North of England.

Some of the thoughts from around the table are included in my article… Continue reading “Content Marketing – Is it a replacement for SEO or is it just evolution?”

Content Marketing and Social Media – How are you combining them to get sales?

Did you know that Social media indicators (that’s ‘likes’ ‘shares’ and ‘tweets’ etc.) are now an important part of Google’s ranking algorithm?

This social media ‘activity’ when related to your website, helps indicate to the search engines, the actual ‘authority’ of your website. This in turn translates into rankings for your web pages.

This is a clear message that tells me that the focus on your customer is now, even more profoundly important.

Maybe we all knew that eh?

Some of you may even be putting this ‘customer focus’ into practice when dealing face to face with them, and maybe in your marketing literature, but the problem is that digitally, most of you are not taking advantage of putting it into words!

Social media is now one of the easiest and best places to keep in touch with both your personal business contacts and more importantly, your potential connectionsContinue reading “Content Marketing and Social Media – How are you combining them to get sales?”