Category Archives: Content Marketing

I’m already paying for SEO, why bother with Content Marketing?

That’s a good question; Both SEO and Content Marketing are important Nowadays the two functions are integral. But they both need to be done correctly. Content Marketing is now so critical to you attracting new customers or visitors to your website, … Continue reading

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Have you a story from ‘within’ your business?

Fantastic meeting with David @Video_Marketing @VersatileLiftCo book this man for your marketing — Paul Green (@pgreen17) November 13, 2014 I would like to say thanks to Paul Green at The Versatile Lift Company  for the prompt and very flattering tweet … Continue reading

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Why you should treat Linkedin as your Garden

Linkedin Groups are a great way to discover people working in specific sectors or maybe who have an interest in a particular subject. They are also a great place to attract a targeted audience of prospects for your business. The … Continue reading

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Content Marketing – What is the Winning Formula?

The idea for the title of this post came from a connection of mine Brian Gregory, from Safety Management Ltd as part of an online discussion we were having about content marketing on Linkedin. It made me think about the … Continue reading

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How to create ‘Trust’ through your content

When we create any sort of content for marketing purposes, we all, as business owners, want it to have a positive effect on our prospective customer or reader. Otherwise, why go to the trouble of writing it? Ideally we want … Continue reading

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Content Marketing – On who or what should you focus?

We must all start our content marketing strategy with our customer in mind. But first we must understand exactly what are our customer’s issues. It is good to ask yourself what is my prospective customer thinking about today? Maybe you consider: What … Continue reading

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