Monthly Archives: January 2015

What is Content Marketing?

Well, my definition is: “Content marketing is the creation, publication and distribution of relevant and engaging content in a structured and strategic manner, as a way of attracting and engaging with your target audience”. That is a bit of a … Continue reading

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How can articles help you generate business?

Even a well-written article may not be enough to actually ‘generate’ business on its’own. When you write an article or create any sort of ‘content’, it needs to sit as part of the ‘route’ that you create for your prospective … Continue reading

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