Monthly Archives: May 2014

How are events playing a role in your marketing strategy?

Many people are quite familiar with attending business networking-style events as part of their marketing activity. Networking events can be a great way of meeting lots of new contacts in the hope of developing business and producing sales. But there lies the … Continue reading

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How to create ‘Trust’ through your content

When we create any sort of content for marketing purposes, we all, as business owners, want it to have a positive effect on our prospective customer or reader. Otherwise, why go to the trouble of writing it? Ideally we want … Continue reading

Posted in Article Writing, Content Marketing, Internet Marketing, Marketing | Tagged , , , , , | 1 Comment

Content Marketing – On who or what should you focus?

We must all start our content marketing strategy with our customer in mind. But first we must understand exactly what are our customer’s issues. It is good to ask yourself what is my prospective customer thinking about today? Maybe you consider: What … Continue reading

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