Monthly Archives: May 2014

How are events playing a role in your marketing strategy?

Posted on May 29, 2014 by Executive Editor

Many people are quite familiar with attending business networking-style events as part of their marketing activity. Networking events can be a great way of meeting lots of new contacts in the hope of developing business and producing sales. But there lies the … Continue reading →

Posted in Business, Events, Marketing, PR & Media, Sales Generation | Tagged , , , | Leave a comment

How to create ‘Trust’ through your content

Posted on May 13, 2014 by Executive Editor

When we create any sort of content for marketing purposes, we all, as business owners, want it to have a positive effect on our prospective customer or reader. Otherwise, why go to the trouble of writing it? Ideally we want … Continue reading →

Posted in Article Writing, Content Marketing, Internet Marketing, Marketing | Tagged , , , , , | 1 Comment

Content Marketing – On who or what should you focus?

Posted on May 8, 2014 by Executive Editor

We must all start our content marketing strategy with our customer in mind. But first we must understand exactly what are our customer’s issues. It is good to ask yourself what is my prospective customer thinking about today? Maybe you consider: What … Continue reading →

Posted in Content Marketing, Internet Marketing, Social Media Marketing | Tagged , , , , , , , , | Leave a comment