By now, most people do realise that good quality ‘content’ is fundamental to your marketing success.
Whether you are advertising your business, speaking at an event, presenting your offering at an exhibition or maybe getting your message out via social media, then you will need to create some sort of written, audio or visual content that you can use to attract your target audience to you – FACT.
Content marketing can simply be described as ‘getting the relevant information to your chosen prospect, or customer at the right time’.
We have actually used this description to describe marketing for many years. The difference is that nowadays, in today’s ‘attraction marketing environment’ we have to alter the way we write or present our content.
Most people fail at content marketing by just pushing out a sales message
We must no longer push out our sales message to people. We actually need to attract them to our expertise first, in order to gain their trust.
This means that the style of content and the value of the content we all produce, must be ‘attractive’ to our prospective customer. Then we have a much better chance of moving closer to a sale.
We must now show that we have some expertise in our customer’s sector, as well as just our own.
In this digital age where we all have a sort of ‘trip advisor syndrome, it is vitally important that you get others to talk about you, in a positive way.
At M3 Media Publishing, within our portfolio of magazines, we are able to position business people as knowledgeable and very importantly, influential in their chosen sector.
Isn’t one powerful statement from a credible source, endorsing someone’s abilities, far more effective than a person who is continually pushing out a sales message promoting all the services they can provide?
So, the key to successful content marketing is to ensure it engages with your specific target audience and ideally, it will offer them an insight into how you have helped others in their situation.
Good luck with your content creation!
M3 Media Publishing