Business outlook is looking brighter says the SME sector

Taken from a Business Exposure Groupdiscussion

Although the economic situation in the UK continues to put businesses under pressure  and make trading conditions difficuImagelt, the general outlook is encouraging.

SMEs  are placing themselves in the best possible position to survive and prosper by running a tighter ship, streamlining services and becoming much more customer-focused as they try to retain existing clients.

A recent survey indicated the majority of SMEs believe that 2012 will be more buoyant.

Consumers still value the attention to detail a small business provides and those SMEs which invest time in their business relationships will encourage loyalty and customer satisfaction.

Advances in social media and digital marketing have opened up opportunities for businesses to communicate with their customers and develop relationships. Social media gives businesses a clever route to their customers and a useful insight into their habits..
It’s one of the most cost-effective options for building brand awareness and any information collected can be used to adapt any marketing plans to be more specific to individual customers.

Evidence shows SMEs are starting to use social media to manage their reputation and their relationships with customers.

Many businesses are reporting decent profits despite the economic downturn and are receiving a steady level of work. Although the financial climate has been tight, with staff and costs being cut, the result has been a more streamlined operation.

However, the availability of finance continues to be an on-going concern.

Taken from a discussion at Business Exposure Group

For more information about how you, as a business owner or Director, could attend a local Business Exposure Group  discussion in either Leeds or Manchester, please visit their website via the above link.

About Executive Editor

Digital content marketing specialist who understands communication in all it's forms. Experienced speaker and online publisher at M3 Media Publishing.
This entry was posted in Business, Social Media Marketing and tagged , , , . Bookmark the permalink.

One Response to Business outlook is looking brighter says the SME sector

  1. Very informative post! Check out our blog w/ advice for the SME sector! http://cluandcompany.wordpress.com/

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