How effective is your networking activity?

We seem to have so many different network style events on offer to us at the moment.
It has been steadily growing over the last 5 years which suggests that it is an effective way of getting new business.
But which of us has got the skill of networking really honed to a fine art?

Who can guarantee that they are making every networking event effective or even profit-bearing?
Is this possible or do we have to put the time into developing relationships in order to start getting any real results?

Please let me know your thoughts and tell me which particular groups have had a significant influence on your business generation.

Best response will get an article written and published free of charge in our business publication which is sent to 20,000 businesses across the region.

David Lomas

About Executive Editor

Digital content marketing specialist who understands communication in all it's forms. Experienced speaker and online publisher at M3 Media Publishing.
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One Response to How effective is your networking activity?

  1. altumv says:

    In my opinion, most people don’t have an effective stratgey towards their networking activity. People seem to adopt a scatter gun approach to networking. This applies to both off-line and on-line networking. Most events that you can attend off-line are either free or require a small monetary investment. However, people forget that your time isn’t free and this is the key factor which doesn’t get measured.

    If you have a strategy and a plan, then you will make your networking activity far more effective. You shouldn’t lose sight of the fact that networking is all about building long term mutually beneficial business relationships.

    It is essential to have effective strategies in respect of developing meaningful business relationships. Such strategies are about what you can do for other people, rather than what you can do for other people. Yet some many people when they are networking both off-line and on-line forget this important point. Also, never forget about your existing relationships that you may have devoted a great deal of time to cultivating. It is all too easy to let existing business relationships wither and die in the pursuit of new ones. Often people will go networking to develop new contacts and connections and forget about their existing clients and connections. This really is commercial suicide. Often clients will tell me that they are losing clients but are spending lots of time developing new relationships through their networking activity.

    If you have a plan towards your networking activity, then it will work for you. Remember though, that networking is only one part of a structured business development and sales plan. Finally make sure that you don’t forget about your existing clients.

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