Are you still wondering whether advertising may work to get you new sales, are you considering spending money on telemarketing or maybe PR?
Or are you still spending hours each week travelling to network meetings in the hope of finding new customers?
All these ideas can work, but they can be expensive and time-consuming and need to be built into an overall marketing strategy to work properly.
Does it sometimes get you frustrated that you are too short of time to actually develop or even, dare I say, enjoy your business?
Nowadays your marketing focus needs to seek increased engagement with your customers, not less! So unless you look at alternative ways to promote your business then you may have a problem?
Your marketing plan should have a heavy focus on digital communication but it must include ways in which you can convert that engagement into sales.
The best move you can now make in your business is towards Digital Marketing or Social Media Marketing.
Virtual Business Media look at opportunities to use the free media that we now have access to and use their expertise to make it work effectively by creating a route to a sale.
By creating good quality content for you and getting it seen and read by your target market, they can catch the attention of your customer and provide the path to your door.
This means that your customer can follow a route that you have laid down which takes him along the sales process in a different way than the traditional and sometimes very clumsy sales methods that we have been used to.
Consumer behaviour has changed quite dramatically over the last few years and unless you understand how this affects you, a long and rocky road could lie ahead for you!
Having a digital route to a sale means that you can achieve far more for less money by also marketing yourself in a more targeted way, which makes you much more effective.
So stop paying for so much petrol and find out what can be achieved through digital media and have your own measurable route to a sale!