Tag: linkedin

Content Marketing, Inbound Marketing, MarketingLeave a comment

Linkedin Elevate – Recognising the Value of Content

Executive Editor

Linkedin ElevateThe recent launch of Linkedin Elevate has shown the value that this professional business forum is now giving to good quality content.

Elevate is a new service from Linkedin that is designed to help companies and employees curate high-quality content, share that content via their social networks and actually measure the impact it has on their audience.

The value of sharing content is of course the relevant factor. If you as an individual or a corporate body are seen to associate with positive messages and stories then you become ‘attractive’ to prospective customers, investors and employees. Continue reading “Linkedin Elevate – Recognising the Value of Content”

Article Writing, Blogging, Business, MarketingLeave a comment

An occasional ‘wake-up call’ can keep us on our toes!

Executive Editor
Keep up writing content for your blog
Good quality articles will boost your social media profile

Do you need a wake up call sometimes? – We could all maybe do with one!

Mine arrived on Thursday this week, when I attended a meeting with a prospective client to talk about her involvement in one of our digital property magazines.

In the conversation we discussed the present trends in digital media and the point about consumers being in a ‘search environment’ nowadays… Continue reading “An occasional ‘wake-up call’ can keep us on our toes!”

Article Writing, Social Media MarketingLeave a comment

Social Media – How important is your article headline?

Executive Editor
social media business forums
Social Media headlines are important to attract business

When writing articles the main aim we want to achieve is to get people to read them.

Otherwise what’s the point of doing it you may ask?

The first thing that we must do is to make sure the article headline attracts the reader. Without a catchy headline we don’t even get the reader to ‘first base’.

Depending on who you want to attract and where your article is to be published should dictate the subject and focus for both your content and your headline.

Are you having it published in a ‘hard copy’ magazine or will it be distributed through social media? Continue reading “Social Media – How important is your article headline?”

Internet Marketing, Marketing, Social Media MarketingLeave a comment

Social media efforts require more tea and less petrol

Executive Editor
drink tea and relax whilst using social media
Social Media - find business whilst you sip your tea

Using social media effectively will save you money on petrol!

We all from time to time spend lots of effort visiting networking events and setting up meetings with prospective clients who may not buy from us.
All this activity may make us feel busy and maybe we convince ourselves that we are being effective.

Don’t get me wrong, some of this activity is valuable, but some of it could be replaced by some, shall we say less strenuous activity – like drinking tea… Continue reading “Social media efforts require more tea and less petrol”

Internet Marketing, Marketing, PR & Media, Property sector marketing, Social Media MarketingLeave a comment

Social Media – A powerful tool for the Property and Construction sector

Executive Editor
social media tools to generate business
Have you the right social media tools that can get you business?

Social media is simply ‘social interaction between people’. It’s actually something that we’ve been doing rather well for many years!
The internet actually just makes it that much easier for some of us to continue with this communication. The issue with a lot of people however, is that they don’t understand the new-fangled tools that make it all work!

The more traditional business sectors, like the construction and property sector do seem to be lagging behind a little in taking this social media stuff on board.

We had the same issues in the past with fax machines (well some of us, I’m sure), with computers and more recently, mobile  and smart phones. Continue reading “Social Media – A powerful tool for the Property and Construction sector”

Blogging, Business, Internet Marketing, Marketing, Property sector marketing, Social Media MarketingLeave a comment

Is the property and construction sector slow to discover the power of Social Media?

Executive Editor

I pondered about this question recently, whilst working on a strategic blog project for the Commercial Property Finance and Construction sector.

I have certainly received very positive reaction from a number of businesses from within this sector and as part of the project, I needed to research how well these particular clients were adopting social media and blogging within their marketing strategy… Continue reading “Is the property and construction sector slow to discover the power of Social Media?”