Business Exposure Group Aims to help Business Owners Tackle the Current Climate

A recent Business Exposure Group event

A discussion group for business owners and directors being run across Yorkshire, Lancashire, and Greater Manchester is aiming to help businesses tackle the difficult current climate via their forum meetings.

The Business Exposure Group (BXG), set up and chaired by entrepreneur Philip Drazen, runs ten times every month at different venues across the region and is designed to generate straight-to-the-point business advice for owners and directors, which addresses the issues and current affairs they may be facing.

While the group is exclusive to owners and directors, it is open to all ages and all sectors of business…

If Carlsberg wrote testimonials…

One prospective client for our construction and property sector strategic marketing programme recently asked, “Could we have a written testimonial from one of your customers?” – A question that I’m sure, many of us have been asked before.

Many people nowadays, want to do that final bit of ‘due diligence’ on you before they commit to buying, and it is far more valuable for someone to hear how good you are from a 3rd party, as opposed to getting that same message from your own website or even directly from yourself.

In fact, it is the way that we all behave nowadays, in this ‘research’ environment – our activity on social media platforms, websites and forums allows us to ‘check people out’, before we make a decision to even begin talking with them. (We all generally like to be in a ‘sales-free environment and not under pressure to make any decision)…

What business benefit can you get out of twitter?

Since the rise of social media and twitter in particular, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to businesses.

It’s not just about the content you post, but also how you present your business through twitter, who you interact with, and how you interact with them.

Even if you master all that, you then need to be able to ensure that not only is your account visible, but also feels like an integrated part of your company, rather than a marketing tool that’s been sewed on because ‘everyone else is doing it’.

The subject was recently discussed at a Business Exposure Group event…

A Quick Look At Social Media Marketing For Business

Social Media headlines are important to attract business

Social media can lead to large benefits for your business. However, there are lots of issues within the social media field that really must be well-managed to make sure you achieve good results.

Below, you can find some tips as well as techniques for handling social media, which have been proven to increase any kind of business’s presence, simply by targeting the audience and also by developing significant interaction with existing and prospective customers.

A crucial tool in Twitter is the # symbol, known as a hashtag, which lets you tag content comprising ‘trending terms’ relevant to your current topic.
When effectively associated with popular words and phrases, tightly related to your small business, hashtags may direct Twitter followers to your current postings.

This can be a easy way to market your business and get feedback from your target audience..

How to apply the power of ‘article content’ throughout your content marketing programme

Making use of article content in your content marketing programme is a great way of getting your business out there and also driving traffic to your website or blog.

And you know what – the longer term return is incredible.

That being said, here are some things you will need to take into consideration as you begin preparing and then carrying out your main article focused, content marketing campaign:

Have A Very Good Goal On Your Mind

Just like just about anything in business, you’ll want to have a goal to concentrate on before you begin.

Be sure the goal can be quantifiable, on the grounds that as Lord Kelvin on one occasion mentioned:

“If you are unable to measure it, you are not able to improve it.”

Therefore, you should have a detailed notion on your mind of exactly what you would like to achieve by way of your article marketing and have a means of measuring any response you receive…

Content Marketing – Is it a replacement for SEO or is it just evolution?

SEO is dead. Long live content marketing!

Well, sort of.

The rules of modern marketing have changed significantly.

No longer is it about talking up your best skills and your biggest deals to the customer, marketing today is about demonstrating your worth and showing (not telling) what you can do for a potential customer.

We recently discussed this topic at a meeting of the Business Exposure Group. A valuable and forward thinking forum for business owners across the North of England.

Some of the thoughts from around the table are included in my article…

Content Marketing and Social Media – How are you combining them to get sales?

Did you know that Social media indicators (that’s ‘likes’ ‘shares’ and ‘tweets’ etc.) are now an important part of Google’s ranking algorithm?

This social media ‘activity’ when related to your website, helps indicate to the search engines, the actual ‘authority’ of your website. This in turn translates into rankings for your web pages.

This is a clear message that tells me that the focus on your customer is now, even more profoundly important.

Maybe we all knew that eh?

Some of you may even be putting this ‘customer focus’ into practice when dealing face to face with them, and maybe in your marketing literature, but the problem is that digitally, most of you are not taking advantage of putting it into words!

Social media is now one of the easiest and best places to keep in touch with both your personal business contacts and more importantly, your potential connections…